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Coolcation: The New Vacation Trend

Coolcation: The New Vacation Trend For decades, the summer travel script was simple: when the weather at home turns grey, you fly south, toward the sun. In 2026, a growing number of travellers have quietly rewritten that script — and in some cases flipped it entirely. As Mediterranean summers increasingly mean 40°C heatwaves, wildfire smoke and overwhelmed infrastructure, a rising share of travellers are doing the opposite of what their parents did: heading north, on purpose, specifically because it's cooler there. The trend has a name now — the coolcation — and the data behind it suggests this is considerably more than a passing fashion. What a coolcation actually is The concept is exactly what it sounds like: a holiday planned around a comfortable climate rather than a hot one, typically swapping a southern European beach for somewhere considerably further north. It's the inverse of the sun-holiday instinct that's shaped European tourism for the better part of a century, ...
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This Privacy Policy ("Policy") sets out how Arcticplans.com , (collectively referred to in this document as "ArcticPlans , "we" "our" or "us") protects the privacy of your personal information.

Arcticplans.com is a travelblog with information about the Artic and the north of Norway. We sometimes need to collect, use and disclose personal information in order to perform our business functions and activities, including showing ads for hotels and other things you can order online, such as rentalcars, tickets and so on. We are firmly committed to protecting the privacy and confidentiality of personal information and to maintaining various physical, electronic and procedural safeguards to protect personal information in our care.

By providing personal information to us (either directly or allowing another person to do so on your behalf), you agree that this Policy will apply to how we handle your personal information and you consent to us collecting, using and disclosing your personal information as detailed in this Policy. If you do not agree with any part of this Policy, you must not provide your personal information to us. If you do not provide us with your personal information, or if you withdraw a consent that you have given under this Policy, this may affect our ability to provide services to you or negatively impact the services we can provide to you. For example, most travel bookings must be made under the traveler’s full name and must include contact details and appropriate identification (e.g. passport details). We cannot make bookings for you.

There may be instances where your local data protection laws impose more restrictive information handling practices than the practices set out in this Policy. Where this occurs we will adjust our information handling practices in your jurisdiction to comply with these local data protection laws.
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