Coolcation: The New Vacation Trend For decades, the summer travel script was simple: when the weather at home turns grey, you fly south, toward the sun. In 2026, a growing number of travellers have quietly rewritten that script — and in some cases flipped it entirely. As Mediterranean summers increasingly mean 40°C heatwaves, wildfire smoke and overwhelmed infrastructure, a rising share of travellers are doing the opposite of what their parents did: heading north, on purpose, specifically because it's cooler there. The trend has a name now — the coolcation — and the data behind it suggests this is considerably more than a passing fashion. What a coolcation actually is The concept is exactly what it sounds like: a holiday planned around a comfortable climate rather than a hot one, typically swapping a southern European beach for somewhere considerably further north. It's the inverse of the sun-holiday instinct that's shaped European tourism for the better part of a century, ...
Explore The Pasvik Valley There's a particular kind of silence in the Pasvik Valley that visitors keep trying to describe and never quite manage to. It isn't the empty, wind-scoured quiet of the open tundra further west — it's a forest silence, dense and enclosed, the sound of a place that has been left almost entirely alone. That's not an accident of geography. Pasvik is a narrow finger of Norwegian territory squeezed between Russia and Finland, and for most of the last century its remoteness wasn't just a travel inconvenience — it was strategically useful. The result, a hundred years on, is Norway's largest stretch of untouched pine forest, sitting in a valley most visitors to Finnmark have never heard of. Where you actually are The Pasvik Valley — Pasvikdalen — runs roughly 100 km south from Kirkenes along the Pasvik River, which forms the border with Russia for almost its entire length. To the west, across a narrower stretch of land, lies Finland. At the val...